Google’s AI Mode has officially launched in the UK from 29 July 2025, changing the way people use search results. Rather than scrolling through traditional blue-link listings, users can activate AI Mode and receive conversational, AI-generated answers powered by copyright 2.5. The system works with text, voice, and image inputs, splitting queries into sub-questions to generate rich, structured overviews.
While this offers convenience for searchers, it sparks concerns for businesses and publishers. Reports show that click-through rates from Google have halved since AI Overviews were introduced, with some news-related queries seeing up to 69% of searches end without a site visit. This could lead to a significant drop in referral traffic for click now websites that depend on organic search.
To adapt, brands will need to update SEO strategies. This includes optimising for Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)—techniques aimed at making content AI-friendly, structured, and authoritative so it can be cited directly in AI responses. Building brand credibility, ensuring technical SEO health, and diversifying traffic sources will be critical in this new landscape.
At Piranha Digital, we help businesses adapt to an AI-driven search environment. Our tailored SEO strategies bring together technical expertise, content optimisation, and authority-building to ensure your brand remains visible and trusted—whether your audience is searching through traditional listings or AI Mode.
Now is the time to adapt. Contact Piranha Digital to make sure your SEO is ready for the future of search.